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We’ve all heard of Uber and many of us love Uber. But, even Uber can make mistakes. 

Last week I was taking a taxi from Chicago’s Midway airport to the North Shore. I opened my Uber app and requested a ride. Much to my surprise, a Yellow Cab showed up claiming to be an Uber. He informed me that City Hall had forbidden Uber to pick up fares from the airport. My cabbie explained that had the taxi industry not obtained this injunction from City Hall, the taxicab business would be gone. Uber has responded by forwarding naïve customers like me over to Yellow Cab who pays Uber 10% of the total fare. Having no other choice, I got in the cab and confirmed that the Uber’s estimated fare would still apply. My driver said, “Yes, whatever the meter says.” Uber quoted me $29-$39 and the fare was $64.

Is this any way to respond to better competition? Is it by impersonating them? Legislating them out of business and thereby hurting your customers? How much more of a lose-lose proposition is conceivable? How do you react to your competition? What is the outcome you want your customer to experience?

Copyright 2015 Andy Birol All Rights Reserved

Picture Credit: Picture by Arthur – Flickr

About the Author:

Andy Birol

After 20 years of corporate sales and marketing leadership and his MBA from Northwestern’s Kellogg School, Andy Birol founded Birol Growth Consulting in 1997 to help driven business owners create 21st century sustainable profitable growth and provide workshops and keynotes on this topic. Andy can be contacted at abirol@andybirol.com or 412-973-2080. For more information visit: andybirol.com