Assess & Diagnose Your Company, Its Marketplace & Your Target Customers

An objective, unbiased, detached evaluation of your company’s current practices, target customers, marketplace, and your owner’s vision and impact on growth from a smaller business growth expert. Duration: 6-8 weeks.

You can expect to:

• Speed up your progress to increased profitable growth
• Discover immediate steps to increase profitable growth from current customers
• Uncover new ways to profitably grow from what your current marketplace buys and values
• Unearth new products and services, pricing strategies, and marketing channels
• Determine new profitable growth steps and a prescription for profitable growth

This is a perfect way for you and your company to move ahead if you:

• Are unwilling to spend the next 6-18 months on the same trajectory as your current path expecting better results from the same actions you’ve taken in the past
• Want a detailed analysis of your company’s profitability patterns, marketplace and target customers
• Need a smaller business growth expert’s detailed prescription for your company’s profitable growth
• Have an established smaller business that is not as profitable as you want
• Feel your company is on a downward course and you need immediate intervention

This option is not a good fit for you if you:

• Are just “thinking about” your company’s profitable growth patterns and it’s premature to devote quality time or resources at this time
• Are looking for an overview and general assessment of your company’s practices, not your marketplace and target customers
• Considering a variety of options and don’t want to invest a lot of money until you answer some key strategic questions
• Looking for low-cost, low-involvement, do-it-yourself system

What’s involved

• Review of the company’s customer service, finances, historical patterns, and sales and marketing
• Interview executive team of company’s current practices
• Identify patterns from company’s history and interviews
• Interview key sales and marketing staff
• Shadow key sales team members
• Interview 10-20 customers
• Evaluate company’s products and services, channels, pricing and marketing
• Analyze company’s target market and buyers
• Reconcile what company sells with what market buys and values Your personal owner’s BGC Growth Assessment
• Up to five additional BGC Growth Assessments for company’s executive team
• Review and analyze company’s existing research

What you’ll receive

1. BGC executive summary of 3-7 major findings
2. Your Owner’s BGC Growth Assessment report comparing your assessment of your company to other smaller business owners
3. Five BGC Growth Assessment reports comparing your executive team understandings to other smaller business executive teams
4. Facilitated half day session of key findings with company’s executive team
5. Recommendations of new products and services, pricing, channels and marketing
6. Current customer matrix
7. Customer profitability and behavioral analysis
8. Recommendations on how to grow more profit from current customers
9. Detailed prescription for sustainable profitable growth

Optional add-ons (additional costs)

• Company’s Growth Assessment
• Facilitated one-day session on new sales strategies
• Facilitated one-day session on new marketing and channel strategies
• Facilitated one-day session on new customer service strategies

You can discuss, clarify and reserve by contacting Andy at 412.978.2080: Payment can be arranged by check, credit card or taking advantage of a prepayment discount.

© Copyrighted by Andrew J. Birol, President of Birol Growth Consulting, helping owners create profitable growth.