Donald Sull, a current management thinker, describes a condition that occurs when large corporations are stuck in a rut. Much like cars, it makes no sense for companies to keep spinning their wheels and much more sense to find a way to get traction or to push the car out of the rut. Dr. Sull calls this, “active inertia.”
What do you do when your business is stuck; do you?
Have your salespeople call on every lapsed […]