Is your strategy really a strategy?
When I asked most owners, what is your strategy? They answer:
My excellent customer service
My company’s prices are unbeatable
My on-time delivery is faster than anyone else’s
My quality is unbeatable
Are any of these really a strategy?
According to Michael Porter, arguably the best strategic expert alive today, most private businesses confuse operational effectiveness for strategy. Operational effectiveness is just what it means. Your business in terms of how it produces, delivers, and fulfills its product or service […]