Is Your Demand Down, or Your Distribution Dying?
For many firms, happy days are not here again. If your sales haven’t grown past 2007 levels, it’s not useful to keep blaming the recession. Your service may be great, your sales people proactive, and your marketing on-message, but if you aren’t seeing results, something is wrong. Here are some examples:
A mortgage originator survives the market crash only to watch sales trickle back while competitors report double digit increases
A search firm transitions to temporary placements […]